Trying on Telehealth – Can Health Systems Deploy Telehealth Without Full EMR Integration?

When I joined American Well back in June, I went in with a handful of expectations about the new world of healthcare of which I was becoming a part. Truth be told, I made assumptions about the requirements of my would-be clients. One of these assumptions was that complete EMR integration with a telehealth solution was a requirement for any telehealth implementation. Over the past six months, I’ve learned a thing or two, and found that this may not be 100% true.

When you redecorate a room in your home, a key decision is paint color. For many, this choice can be a serious hang-up. Ideally, you get it right the first time, and never have to take any remedial action. Get it wrong, however, and you can plan on moving new furniture around, taking down wall art, repainting, and hoping you get it right the second time around. Or, begrudgingly keep the new paint color, while wondering why you didn’t have the good sense to take your time and make a more informed decision.

I think this is very similar to the process of choosing a telehealth partner. I’ve found that many clients are best served by holding off on a full EMR integration during the initial stages of partnership with a telehealth vendor. In essence, the best thing they can do is test out a partner in a small corner of their organization, and then make a decision about what makes sense for the organization as a whole. In essence, they are best served by painting a small area of their room, giving it some time, and then deciding whether that color is truly right for them.


“This is Healthcare” is an Opportunity, Not an Excuse

If you work in healthcare, as a marketer or anything else, you’ve undoubtedly heard something along these lines: “This is healthcare. Things take a long time to change in this industry.” In general, this is absolutely true. Healthcare companies have long feared change, and that fear is reflected in virtually all aspects of a typical organization’s marketing strategy. For decades, the healthcare race’s pace has been set extremely slow. Things are shifting, fortunately, but that movement is long overdue.

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An Unlikely Passion for Healthcare

“There’s a job in the marketing department at Fallon. You should send in an application.”

Those words, uttered by my mother, seemed harmless enough. I pondered what I had to lose by submitting my resume, and came up empty. Besides, it was unlikely that I’d hear anything. Fallon Clinic was a big company, after all, and I had zero experience working within companies of that size. I was just a freelancer from Tampa. My skills matched up with the job description quite well, but I figured I would be overlooked. It turned out that I was wrong.

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Winding Road

Doing Video Yourself? Glad to Hear It!

I’m always excited to see small businesses get started with creating videos to help tell their story online. I know, I know: That might sound hard to believe. I am, after all, primarily a video production provider that businesses hire to create videos for them. Some argue that a business doing their own video work detracts from my ability to sell my services. Frankly, I don’t think this could be further from the truth.

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For Photographers: Landing Your First Second Shooting Gig

Getting started at anything is never easy.  If you’ve already begun looking for work as a second shooter, you probably already know that the well-established, talented photographers in your area are inundated with people looking to shoot with them.  From less-experienced professionals looking to improve their skills, to complete novices who are willing to shoot for free (and in some cases, pay to second shoot), differentiating yourself from the pack is key.  For the first installment of this series, we’ll assume that you’re just beginning the process of looking for work.

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