“There’s a job in the marketing department at Fallon. You should send in an application.”
Those words, uttered by my mother, seemed harmless enough. I pondered what I had to lose by submitting my resume, and came up empty. Besides, it was unlikely that I’d hear anything. Fallon Clinic was a big company, after all, and I had zero experience working within companies of that size. I was just a freelancer from Tampa. My skills matched up with the job description quite well, but I figured I would be overlooked. It turned out that I was wrong.
When I was offered the Marketing Communications Specialist position at Fallon Clinic (now Reliant Medical Group) in late June of 2011, I accepted for practical reasons. I was moving 1200 miles, and thought it’d be a good idea to have a steady paycheck while establishing a new life here in Massachusetts with my wife and daughter. I figured I’d stick around for six or eight months, and then retreat back into my life as a freelancer. I planned on gaining some experience, earning a few bucks, and moving on.
What has happened over the past two-and-a-half years has been a true surprise. Initially, I viewed the marketing hurdles that exist within the healthcare industry as intensely frustrating. I longed to work in an industry that would allow me to “do what I do” as a marketer. I found myself fighting an uphill battle in a war I didn’t intend to join. That remained the case for quite a long time.
I don’t know exactly when the shift happened, but I now find myself ignited by those same hurdles – driven not only to jump over them, but to knock them down. I’ve worked hard to adapt what I know about marketing to fit the constraints of the healthcare world, and I’ve made progress. Two-and-a-half years ago, I joined an organization that viewed social media and marketing on the internet as something that just had to be done. Now, Reliant’s tactical focus is shifting rapidly from traditional to online, and I find myself ushering my colleagues and I into a future that, while somewhat blurry currently, is becoming clearer and clearer every day.
The future of healthcare is being built by organizations like Reliant Medical Group, and the architecture extends beyond the care itself. In two weeks, I will assume my new position as Reliant’s Digital Communications Designer, and I’ll continue to do what I can to help tell our story. I’m excited to be a part of the team that is shaping the healthcare experience of tomorrow.