If you work in healthcare, as a marketer or anything else, you’ve undoubtedly heard something along these lines: “This is healthcare. Things take a long time to change in this industry.” In general, this is absolutely true. Healthcare companies have long feared change, and that fear is reflected in virtually all aspects of a typical organization’s marketing strategy. For decades, the healthcare race’s pace has been set extremely slow. Things are shifting, fortunately, but that movement is long overdue.
